Friday, October 7, 2016

Failed Health Insurance Plans Trigger Digital Matching

Some Health Insurance Plans have failed to meet their internal goals by participating in the larger Marketplace - HealthCare.gov - serving a population of about 11 million people.  Once the Board of Directors determine the Health Plan is failing, the plan will be voluntarily removed from the Health Insurance Marketplace. 

The Health Insurance Marketplace being a digital delivery system has an attached application that matches consumers being served by a health insurance plan being voluntarily removed to available Health Insurance Plans that will continue to operate.  This digital matching application is a consumer convenience and not a research driven recommended choice.  The effort is to keep people covered - but the consumer has the last word on which health insurance plan ends up being selected. 

The open enrollment period for the Health Insurance Marketplace (HealthCare.gov) starts on November 1, 2016 and runs through January 31, 2017.  The huge number of consumers seeking Health Insurance is considered an incentive for Insurance Industry Professionals to market their products this way.  The existing Insurance Plan Providers rapidly embrace the expanding Market Share.

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